If you want to know how to sell a house in 2018, face the facts: It's a new year, and that brings a new breed of home buyers to your front door. Knowing who these buyers are—as well as what they love and loathe in a home—is critical to fielding a great offer.
Today's buyers have very particular tastes and turnoffs that could mean your home gets snapped up fast, or sits on the sidelines. If you want your home sale to succeed, heed these tips.
1. Market to millennials
Those darn millennials are growing up! In fact, people in this age group (who are basically in their mid-20s to mid-30s) could make up 43% of home buyers taking out a mortgage by the end of 2018.
2. But don't forget about baby boomers, too
Another hot home-buying group is baby boomers—the number of Americans aged 65 and older is expected to double, from 46 million in 2016 to more than 98 million in 2060. And according to the AARP, nearly 90% of seniors want to stay at home as they grow older.
se darn millennials are growing up! In fact, people in this age group (who are basically in their mid-20s to mid-30s) could make up 43% of home buyers taking out a mortgage by the end of 2018.
3. Go beyond a video tour and add a drone
Video tours are nice, but they're so 2017. Drone footage has been on the rise since the FAA first issued an exemption for a real estate operator to use drones in 2015. Sales of commercial drones were expected to reach 2.5 million units in 2017, with drone technology in real estate predicted to account for 22% of total commercial drone use by 2020.
4. Get smart home features that play well with others
Having smart home features is par for the course these days. But now that so many home buyers come with their own smart home gadgets, it pays to make sure your system is broadly compatible with the big players in the field.
"Most home buyers have already invested in personal products built on one platform or another—Amazon Echo, Google Home, or Apple HomePod—and it is important that your system support all of these options in order to stay attractive to the largest potential buyer pool possible," says Jeff Miller, co-founder of AE Home Group in Baltimore.
5. Consider a pre-inspection before you sell
Today's buyers are looking for turnkey homes, which are move-in ready and lack any potential problems.
"As people get busier and busier, home buyers are looking to make things easier," notes Janine Acquafredda, associate broker at House-N-Key Realty in Brooklyn, NY. "People want to be able to move right in, worry-free."
To ease any concerns buyers might have about your home's condition, consider having your home pre-inspected—which can reassure buyers that the house is in good shape, or point you toward repairs you might want to make before you put your home on the market.